There is a lot of competition in the insurance market. Every year, insurance companies buy and sell policyholders. People are often unhappy with their rates, so they start shopping around in the insurance company jungle. There are both well-known and less well-known names. Insurance companies have a huge responsibility, and the cost of doing business is always putting pressure on their profit margin. How does the average person decide which homeowner's insurance company to go with? You can't, and that's the answer. It's not your job to do that. Insurance is very important to us. Insurance companies try to make it personal, but that isn't always possible or even practical. The best way to choose an insurance company is to first decide how you want to do business. Do you like getting service and advice on a personal level? If you do, you need to buy your insurance from a person who sells insurance. If you like how quickly you can buy things online or over the phone, then you should definitely use the Internet and 800 number insurance companies.
Most people think of the insurance company as the agent. The agent is their link to them and speaks for them. Most people's feelings about their insurance company will depend on how they got along with their agent. Agents are still very important to companies. It can be hard to run a business without an agent. Most of the time, they have a staff that helps them take care of their policyholders. They are both part of the same community, so there is a connection between them. Compare home insurance companies that use agents if you want to work with an agent. Check around. Get a recommendation.
More and more people want to do their business online or with customer service reps at call centres instead of with agents. If you'd rather do it this way, you should compare insurance companies that only do business online or by phone. There are rating guides that can help you figure out how strong each company is financially. Most likely, the best insurance resource guide is the AM Best one.